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	<title>Smarts News</title>
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		<title>5 things to ask an agency</title>
		<link>http://www.smartsengland.com/blog/index.php/2012/02/5-things-to-ask-an-agency/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2012/02/5-things-to-ask-an-agency/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 11:25:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=218</guid>
		<description><![CDATA[by Rebecca Scully Finding a good agency can be a bit like looking for the proverbial needle in a haystack. Agencies are very good at convincing you of their credentials and promising the world, but it is the minority that actually go on to deliver really good work. So how do you find a good [...]]]></description>
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		<title>Demystifying thought leadership – 5 tips for professional services marketers and PR officers</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/12/demystifying-thought-leadership-%e2%80%93-5-tips-for-professional-services-marketers-and-pr-officers/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/12/demystifying-thought-leadership-%e2%80%93-5-tips-for-professional-services-marketers-and-pr-officers/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 13:45:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=211</guid>
		<description><![CDATA[By Christine Smart Thought leadership is a tried and tested method of helping businesses to stand out in their chosen markets. Put simply, it works by developing content that offers genuine insights into issues affecting the markets in which the business operates. But simply to practice thought leadership is not enough. With so many professional [...]]]></description>
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		<title>Ten things you need for a successful corporate Twitter feed</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/12/ten-things-you-need-for-a-successful-corporate-twitter-feed/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/12/ten-things-you-need-for-a-successful-corporate-twitter-feed/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 10:32:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[interact]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=203</guid>
		<description><![CDATA[By Smarts At Smarts England, we’re seeing more and more of our corporate clients, such as PwC and Withers &#38; Rogers, coming to us for social media advice, keen to be part of the online conversation. Both our consumer and B2B PR clients are finding that social media, particularly Twitter, is a useful channel for engaging [...]]]></description>
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		<title>Can Job-less Apple still teach us something about public relations?</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/11/can-job-less-apple-still-teach-us-something-about-public-relations/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/11/can-job-less-apple-still-teach-us-something-about-public-relations/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:12:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gizmodo]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tweets]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=199</guid>
		<description><![CDATA[by Reanne Rodrigues Many questions have been raised about the future of Apple after the sad demise of Steve Jobs &#8211; worldly renowned as an icon of innovation in the tech industry. After all, Jobs was a CEO with a vision that instigated Apple’s soaring stock price, gained record-breaking earnings, and drove customer desires through [...]]]></description>
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		<title>The Cost of Justice</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/10/the-cost-of-justice/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/10/the-cost-of-justice/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 17:04:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[acquittal]]></category>
		<category><![CDATA[Amanda Knox]]></category>
		<category><![CDATA[justice]]></category>
		<category><![CDATA[Meredith Kercher]]></category>
		<category><![CDATA[Perugia]]></category>
		<category><![CDATA[Raffaele Sollecito]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=197</guid>
		<description><![CDATA[by Tim Priestman As the dust settles following the acquittal of Amanda Knox and Raffaele Sollecito, questions surrounding the cost of justice surely have to be asked. Unlike many others, Knox’s family were able to engage a PR company to draw attention to apparent miscarriages of justice within the original investigation, thereby overshadowing other concerns [...]]]></description>
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		<title>They’re books Jim but not as we know them</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/10/they%e2%80%99re-books-jim-but-not-as-we-know-them/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/10/they%e2%80%99re-books-jim-but-not-as-we-know-them/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 15:57:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[waterstone's]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=195</guid>
		<description><![CDATA[by Neil Williams It would appear that Amazon is in complete control of the modern book market and is leading the buying public down a path away from conventional offerings. Away from the independent shop and new book smell, away even from the libraries and their indelible old book scent but is this really the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Baggage of No Bags</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/09/the-baggage-of-no-bags/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/09/the-baggage-of-no-bags/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:20:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[plastic]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Putin]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[surgery]]></category>
		<category><![CDATA[Vladimir]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=185</guid>
		<description><![CDATA[By Rebecca Scully Putin is never far from the media’s scrutiny but this week all eyes are on him for, well, the lack of bags under his eyes. Speculation is rife about whether he has had plastic surgery and while we all love to wonder whether someone has or has not been under the surgeon’s [...]]]></description>
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		<title>Smarts Birmingham welcomes new recruit</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/08/smarts-birmingham-welcomes-new-recruit/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/08/smarts-birmingham-welcomes-new-recruit/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 10:49:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=187</guid>
		<description><![CDATA[        Award-winning Smarts Birmingham has this week announced the appointment of a brand new Account Director to the team. Greg, who spent just under ten years working as a reporter, sub editor and copy editor for a range of newspapers and magazines in the Midlands, Australia and Dubai, joins the Edgbaston-based business from an agency [...]]]></description>
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		<title>Are DIY Novelists Coming of Age?</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/07/are-diy-novelists-coming-of-age/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/07/are-diy-novelists-coming-of-age/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 12:01:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[novelists]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=179</guid>
		<description><![CDATA[By Reanne Rodrigues Amazon Kindle is introducing a revolution in the way that new books are sold using Kindle Direct Publishing (KDP). Budding novelists can now publish their books electronically without an agent or publisher and virtually no marketing budget. Almost anyone can write a book, upload it to Amazon’s publishing engine, set a price [...]]]></description>
		<wfw:commentRss>http://www.smartsengland.com/blog/index.php/2011/07/are-diy-novelists-coming-of-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The race for Olympic supporters</title>
		<link>http://www.smartsengland.com/blog/index.php/2011/06/the-race-for-olympic-supporters/</link>
		<comments>http://www.smartsengland.com/blog/index.php/2011/06/the-race-for-olympic-supporters/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 08:42:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Smarts News]]></category>
		<category><![CDATA[2012 Olympics]]></category>
		<category><![CDATA[2014 World Cup]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Locog]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Paul Deighton]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.smartsengland.com/blog/?p=177</guid>
		<description><![CDATA[By Bailey Lamburn The first major hurdle for the London 2012 Olympics PR campaign has well and truly been jumped – but did the organising committee stride confidently ahead or land flat on its face? In the days when people realised their success or failure in securing seats for their favourite events, the nation was [...]]]></description>
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